We love Latino cuisines, but are we ready to pay for them?

Although food from Mexico, Brazil, and other Latin American countries has become a staple of the New York diet, Latino chefs often do not receive the same public recognition and critical accolades as those from other cultures. Their culinary traditions are frequently conflated and confused, and many consumers are still reluctant to pay a fair price for dishes that require expensive ingredients and extraordinary skills. What does it mean for Latino chefs to become successful in a competitive restaurant market like New York City? What structural and cultural obstacles do they face? What is the future for Latino labor in food service?