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ENSENADA CREATIVA
ENSENADA CREATIVA

Baja California is a stunning place, with its desert landscapes next to surfing locations, the sprawling vineyards of the Valle de Guadalupe a short drive away from both the mountains and the beaches. Its gastronomy is on the rise. The year-round availability of great produce and fresh seafood, as well the recent growth of its restaurant scene and its wine industries make Baja California an exciting place to explore. Its cuisine is open to the influence of the various communities that settled there over the years, from the Chinese to the French and the Russians, generating the increasingly popular Baja Californiana style, with Mexican mainstays featuring Mediterranean and Asian accents. Even Tijuana, which in the past was not especially renowned for its culinary refinement, now boasts great chefs, a Slow Food conviviumand the beautiful Culinary Art School. Besides courses for chefs, the school also offers a sommelier degree and a master’s program that focuses on the cuisines of Mexico, connecting practice with historical and cultural research.

It is not surprising that in 2015 Ensenada, one of the main towns in the state, became part of the UNESCO network of creative cities, and in particular the one dedicated to gastronomy. It is in this framework that the town hosted the fourth meeting of the Latin American network of Food Design in October. The cities in the network all invest in creativity as a key element to promote cultural diversity, dialogue and new opportunities for sustainable development. The network’s goal is to enhance production and availability of cultural services at the local level, especially for underprivileged groups. At the same time, the international connections and the UNESCO endorsement are supposed to provide visibility, positive reinforcement, and growth opportunities on a global platform, including tourism.

To guarantee more effectiveness, different networks have been established to emphasize various aspects of human creativity, such as literature, film, music, art and folk art, design, media arts. Food was added to the list in August 2005, gastronomy, the city of Popayán in Colombia was appointed the first UNESCO city of Gastronomy. The example was followed by Chengdu, China, and in 2010 the two cities issued the declaration, “Toward a World Union of Gastronomic Cities” that created the foundation for a Creative Cities Network based on food. The declaration framed gastronomy as “a development tool for a wide economic sector that includes several industries such as agro, tourism, transportation, food conservation and handling, lodging, [and] dining.” Besides Ensenada in Mexico, Östersund in Sweden, Zahle in Lebanon, Jeonju in Korea, and Florianopolis in Brazil have already joined the network, and other cities have already submitted their application or are getting ready to, including Niigata and Tsuruoka in Japan, Taipei in Taiwan, and Vic in Catalonia, Spain. So far, the only US city in the network is Tucson, Arizona, in the Sonora desert.

The participation in the network is meant to spur economic development, in which artisanal food with strong connections to place of production can play a crucial role. However, the relationship between the urban centers and the surrounding rural areas, where most crops and animal products are likely to originate, needs to be better clarified. Local ingredients and dishes are not considered in terms of manufacture and commerce, as the “City of Gastronomy” label is not applied to individual products that can travel and be enjoyed outside of the area, but rather is a promotional tool designed to increase local interest for food traditions and to attract tourists to enjoy gastronomy as a cultural resource in its original environment.

In Ensenada, the collective Ensenada Creativa took the initiative by the hand of local designer Damian Valles, bridging gastronomy, design, food production and science to reinforce culinary tourism, cultural identity, sustainability and the food security. The group believes that gastronomy can highlight the connection between society and nature in order to preserve the environment. As Valles explains it: “Creativity is the driving force that unites us as a community. We see the abundance and diversity of our landscape and want to tell the story of what Ensenada can become if it develops wisely thru values of equity, inclusion and coexistence”

What the city needs to do is to look at the whole sector of food production, environmental stewardship, and tourism with a systemic approach to generate concrete strategies while placing the participation of actors of all classes and backgrounds at the core of any new initiative. As difficult as it may seem, this would constitute a great example not only for other gastronomic cities around the world, but also for civic society in Mexico.

By Christine Mitchell

When I moved to the seaside Italian village of Monterosso al Mare, I was ready for a lot of things. I was prepared for the buttery summer sun, heaps of pesto coating trofie, and shimmering silvery anchovies topping soft foccacia.  I was ready to stretch out on the beach in the morning, splashing in the clear as glass water.  My afternoons would be spent learning to cook with the fresh ingredients available at the market as I pursued my quest to discover authentic Ligurian cuisine.  I would spend my evenings serving food in a local restaurant to blissful tourists, clinking glasses over a vivid orange sunset.   Days off would be happy afternoons on the beach, and long, extravagant dinners with friends at the little restaurants dotting the main street of town, eating under the stars.  My first summer in paradise went exactly as planned in my little slice of the Italian Riviera, light on the glitz that covers nearby towns like Portofino, but heavy on the charm.

Monterosso al Mare sits in the Cinque Terre, an Italian National Park and UNESCO world heritage site, nestled in the hills of the Riviera that spill down to the aqua Ligurian Sea.  The five isolated fishing villages of the Cinque Terre are all within sight of each other, but maintain their own unique spirit.  Pastel colored houses lean on each other in the shadows of hills terraced by vineyards, battered softly by sea spray and summer sun.  They sit precariously over the rocky seashore, where instead of falling in, they gently slope to meet cobblestone streets full of lovingly worn fishing boats and friendly cats reaching for scraps.  Lemon trees, full of fruit, brush the tops of tourists’ heads as they swarm into the towns all summer snapping pictures, laying on the beach, and in a second, disappearing on the next train.

On October 25th, 2011, the heaviest flash flooding in the history of Liguria devastated parts of the region.  Monterosso was one of the worst hit.  The mountains melted into mud, and flowed with the incredible current into town, filling the winding streets with over 10 feet of solid earth.  The damage Monterosso sustained was worse than all previous disasters combined, including the devastations of World War II.  I looked out the window and saw my street turn into a deadly torrent of mud and water as I saw all the cars, parked helplessly, swept into the sea.  The day was spent without water, electricity, and phones, as was the next week. The isolation that makes this touristy region so incredibly special becomes apparent in a dangerous, petrifying way when you need help, and there is no way in or out.  Nothing prepared me for the sudden, drastic change of my Italian dream into my Italian nightmare as the “red mountains by the sea,” that gave Monterosso al Mare it’s name, became the very thing that almost destroyed it.

The next day revealed a tentative, apologetic sun, as stunned residents left their houses, digging out their front doors and realizing the scope of the damage.  The ground underneath us was debris and twisted pieces of street atop of an unforgiving tower of mud, in some places over 10 feet high.  We cautiously walked eye level with the second story of the houses and buildings in town.  Lives were lost- both in the sense of livelihoods and investments, as well as in the literal sense – the community lost a beloved volunteer in the current who was trying to clear drainage.  That day was a miserable haze that faded into night, and I met up with friends in the destroyed streets of the town center.  Muddy, exhausted, with flashlights and haunted faces, we hugged each other shakily, mute in our feeling of loss.

We could do little, waiting for the train tunnel to be cleared and the road to be dug out so simple supplies like shovels could arrive.  What we could do, at that moment, was the most important thing.

Eat.

With a tank almost empty of kerosene, we found a burner and a huge pot.  Pasta was hunted down, and as a community, Monterosso dined by flashlight in the mud, for the first of what would be many times.  When it seemed like we had so little left, the idea of a hot meal gained monumental importance.  “Breaking bread with friends” took on a new meaning for me that night.

Emergency crews arrived a few days later, and by the end of the week, Monterosso was supplied with two huge tents for the west and the east sides of town, as we continued to struggle without water and electricity.  The act of eating together, crammed on picnic benches, with plastic cups of local wine, became our escape from the hard work of digging the town out, literally, with our bare hands.  The seats in the tent became seats to the best (and only) meal in town.  Next to that deceptively still Ligurian sea, there were no relaxed sunset dinners, but plenty of relieved smiles.  Grandmothers ate at long tables with their hyper grandchildren.  The exhausted town priest, sleeves rolled up just like the rest of us, sat down to inhale warm food. Volunteers from all over Italy, staying with us as we rebuilt, happily joined the residents.  They might have been unfamiliar with the local dishes, but the warm sentiment of sharing a meal is international.  Jokes were shared, plates were passed – over dinner, these strangers became our brothers in the mud.

Restaurants that still had doors opened them, becoming warehouses for donated food and water, and staging areas for the hot meals served in the tents.  With a nod to the long history of the cuisine of the mountains and the sea, it was here I was able to truly taste the flavors of Liguria through the food of the flood.  Cima, a meatloaf of sorts, sliced thin, or pansotti served with a wild boar ragu, caught in the woods a short hike away.  Salted anchovies, that had held this region together through lean winter times for centuries, and warming minestrone, a medley of vegetables and dried beans cooked thoroughly to make a filling soup.   The Italian food philosophy of eating what was seasonal and local served Monterosso well, and there was nowhere more evident then in these tents that the food history of the region was, in fact, a simple and hearty peasant food.

Long before the hordes of tourists, Liguria was a poor region that could sustain itself only on what it could produce.  Again, isolated and alone after the flood, Monterosso never forgot its culinary heritage.  It had been present all along on the tables of family meals, and here again, it was what people turned to for sustenance and something familiar, something comforting, in a time where the whole world seemed to have turned upside-down.  In sparse times, when a town is stubbornly unwilling to disappear into the disaster submerging it, the idea of a satisfying meal takes on a whole new meaning.  People, like their ancestors before them, provided food as a means of fuel for the hard work ahead, and these simple, traditional dishes provided a shared history that helped everyone remember what we were trying to save.

The tents remained up for months.  They served as a Church for Christmas, a concert hall for musicians from around Italy who came to play, a meeting hall as residents started trying to sort out insurance policies, a dance club on New Year’s Eve and still, where we all came together to eat.  For this small community, a meal served as a reminder of what we were lucky to still have.  The beach was no longer full of colorful umbrellas, but covered in villagers waterlogged possessions and shattered pieces of homes. The lemon trees sagged into the weight of the flood.  The pastel houses now seemed to lean a little closer to each other, no longer gently sloping into the lively streets below.  They were now holding on to each other for support, grieving, but still staying strong, like the Monterossini.

In the battered white tents we ate the food of the flood, but also the food of a region that had to deal with rocky soil and a sometimes-harsh sea, and now a disaster of unimagined severity. In searching for the best restaurant and that perfect Italian culinary experience, I instead saw, in the midst of a muddy field of broken lives, a community pick itself up from the rubble while passing plates.  It’s through this flood food that I saw the heritage of Monterosso, and I felt incredibly proud to have those people around me.  It’s true that “tutto il male non va per nuocere” (“every cloud has a silver lining”) and I learned how food and community go hand in hand, especially in my little slice of the Italian Riviera.

Having traveled to Italy almost every year since she was 15 years old, Christine Mitchell one of the many who fall hopelessly in love with the country. She packed up her life in New York City and New Jersey, after completing her Masters Degree in Food Studies/Culture at New York University, and moved to the village of Monterosso al Mare in the Cinque Terre.