Forcing People At Vending Machines To Wait Nudges Them To Buy Healthier Snacks

Via Brad Appelhans

Via Brad Appelhans

 

Researchers aim to help consumers make healthier choices…

If you wanted a bag of Doritos from one of Brad Appelhans’ experimental vending machines, you’d have to wait. The associate professor of preventative medicine at Rush University Medical Center designed a device that fits inside of vending machines and waits 25 seconds before releasing the typical processed snacks. But healthier fare — like peanuts or popcorn — drops instantly.

Think of it as a sort of “time tax.” The idea is that every second you spend waiting for a snack will make you want it less, similar to how a tax on sugary drinks might get you to buy less soda, Appelhans says.

“We were interested in the ability to test whether time delays can nudge people to healthier choices,” he says.

Read on at The Salt.

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