America’s Pumpkin Queen Has a Request: Don’t Carve, Cook

Via The New York Times.

Via The New York Times.

KEENES, Ill. — Sarah Frey is the undisputed pumpkin queen of America.

She grows more jacks (field shorthand for the basic big orange Halloweenmodel) than anyone else in the country. This fall, she shipped more than five million. If it hadn’t been so hot and humid, she would have shipped more.

Edible pumpkins make up about a third of her harvest. Some go to processors to be canned, and some are sold as decorative elements. A new line she developed, Pumpkins of the World, is aimed in part at cooks; she’s pushing retailers like Target, Trader Joe’s and Walmart to market it that way.

Read on at The New York Times.

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