Don’t Call It ‘The New Ramen’: Why Pho Is Central To Vietnamese Identity

Via NPR

Via NPR

The soup’s crossover from Asian enclaves into the mainstream is surely what inspired the editors of Bon Appétit to launch last week’s ill-fated instructional video for eating pho. By now, you may have heard of the debacle: The magazine invited a non-Asian chef to explain the differences between ramen, another popular Asian noodle soup, and pho and to share his best-practices for how to eat the noodle soup. They pitched the video as a public service announcement: “PSA: This is How You Should be Eating Pho.” Encouraging the food-obsessed to follow their lead, they declared that “Pho Is the New Ramen.” The video went viral — but for all the wrong reasons. The backlash — accusations of cultural appropriation and imperialism — caused a virtual boil over. Bon Appétit quickly removed the video and issued an apology. (You can still see the video here.)

Read on at The Salt.

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