Via National Museum of American History Smithsonian on Flickr
Via National Museum of American History Smithsonian on Flickr

Remember those orange juice advertisements that proudly proclaimed that their product was “not from concentrate”? Tropicana, a titan of the OJ world, puts it right on the bottle and with extra oomph: “never from concentrate.” After years of marketing efforts positioning not-from-concentrate orange juice as the superior form, there’s little distinction left to make, and hardly anyone is buying concentrated orange juice anymore.

Concentrate over at Munchies.

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