Nobody Gives a Damn About Frozen OJ Anymore

Remember those orange juice advertisements that proudly proclaimed that their product was “not from concentrate”? Tropicana, a titan of the OJ world, puts it right on the bottle and with extra oomph: “never from concentrate.” After years of marketing efforts positioning not-from-concentrate orange juice as the superior form, there’s little distinction left to make, and hardly anyone is buying concentrated orange juice anymore.

Concentrate over at Munchies.


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