A Veggie Burger That Actually Bleeds Is Headed to Whole Foods

This sounds so realistic:

Veggie burgers don’t have the best reputation among carnivores, but Tom Rich, vice president of purchasing and distribution in the Denver region of Whole Foods Market, told the Times Beyond Meat’s version “tasted and felt and chewed like any other burger.” It stands out against other veggie burgers because it’s sold right along side ground beef in a refrigerated case. Other vegetarian options, including a “Beast Burger” produced by Beyond Meat, are found in grocers’ freezers and often fail to mimic the beefy qualities burger lovers enjoy.

Read on at Eater.


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