The Most Interesting Man in the World is stepping down as pitchman for Dos Equis. Jonathan Goldsmith, the 77-year-old actor who’s played him since 2006, will say adios after a final ad debuts Thursday, Ad Agereports. He’s going out in style, of course: The spot chronicles the Most Interesting Man’s “greatest adventure yet,” a one-way trip to Mars, no doubt so he can upgrade to an interplanetary title. It shows Earth’s pomp and circumstance as he boards his huge rocket, but this time only features one line about his badassery (“His only regret is not knowing what regret feels like,” appropriately enough).

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