Whisky distilleries say Scotch’s crazy popularity is now too much of a good thing. Sales of just single malts alone practically tripled in America between 2002 and 2015, and demand has grown in Asia to 250 million bottles a year. No doubt the broader whisky boom has given consumers a terrific variety of fun things to imbibe, but the downside is that single malt in particular comes in a finite quantity, and people are rapidly drinking all of it. The boom is driving prices ruinously high and already causing a shortage of old and rare single malt that investors tell CNN is only “going to get worse.”
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