Rwanda Tries To Persuade Its Citizens To Drink The Coffee They Grow

foodnews 03.08.2016

Via NPR

Rwanda… wants to increase the domestic market – mostly by tapping into the expendable cash of Rwanda’s growing middle class.

Gerardine Mukeshimana, minister of Agriculture and Animal Resources, says the future of coffee is both domestic and international, largely due to the instability of prices in international markets.

“You don’t want to be in a situation that if they go down, your whole economy is disturbed. You have to have a plan B. That’s why we promote local coffee consumption,” she says.

Read on at The Salt.

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