Is Mast Brothers Chocolate a Big , Sweet Lie?

Credit Ramsay de Give for The New York Times, via The New York Times

Credit Ramsay de Give for The New York Times, via The New York Times

“The Masts did not become pariahs in the fine chocolate world because of their beards, publicity or product mediocrity,” the blogger, Scott Craig, wrote in the series, “What Lies Behind the Beards.” “It was because of their lies.”

In thousands of words, which compared the Masts to Milli Vanilli, the 1990s R&B group caught lip syncing, Mr. Craig voiced skepticism about their skill and their beards, and offered a theory: that early in their career — before their three shops, celebrated chocolate wrapper designer and favor found with the French Laundry chef Thomas Keller — when making chocolate early on and in their own apartment, it could not possibly have been from scratch.

Read the rest on The New York Times.

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