It’s Already Christmas at Starbucks

Starbucks subscribes to the belief that the holidays begin when people “catch their first whiff of eggnog or have their first taste of peppermint.” It also believes the right time was yesterday, since earlier is no doubt better during any season when one in eight Americans buys a Starbucks gift card. And so yesterday, a day when most bars still had cobwebs on their drink boards, unsuspecting customers learned that Starbucks was not only rolling out its annual array of Christmas lattes on a 65-degree day but also already putting them in the special red cups.

Read the rest on Grub Street.

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