It’s not every day that a 30-year career journalist drops everything to enter the private sector. So it came as a bit of a surprise when New York Times food columnist, minimalist-recipe developer, and cookbook author Mark Bittman abruptly announced his departure in September — trading in his writing desk for a role at an unnamed food startup. What sort of offer could prove attractive enough for Bittman to abandon his pulpit at America’s paper of record? The answer, it seems, is in Purple Carrot.
Read the rest on Eater.