The PR Push for Paris Climat 2015

Michel Euler/EPA, via The Guardian

Michel Euler/EPA, via The Guardian

France has launched an unprecedented diplomatic drive to shepherd nations big and small towards a major climate change deal, ahead of a Paris summit next month that is the next major make-or-break moment for the movement against global warming.

Every one of France’s ambassadors, in embassies and consulates around the globe, has been educated on the demands of climate change, and instructed in how to communicate the messages to the governments they deal with, ahead of the summit, which starts on 30 November.

Ambassadors have been holding public events, private meetings, talks with their diplomatic counterparts, businesses, NGOs and even schoolchildren.

At home, the outer walls of the foreign ministry, a stately 19th-century edifice on the banks of the Seine, are covered in a series of banners declaring, in several languages, the messages of Paris Climat 2015. Even the Eiffel Tower, further down the riverbank, has been pressed into service, lit up at night with climate slogans.

Read the rest on The Guardian.

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