Americans loved cold brew coffee and it doesn’t look like the obsession is going to die down anytime soon. Unlike iced coffee, which is espresso that is brewed hot and poured over ice to cool, cold brew is made by steeping coffee grounds in cold-to-room temperature water. The result is a smoother, more caffeinated and less acidic drink. According to Reuters, cold brew — which recently transitioned from a “hipster infatuation to mainstream staple” — could help boost America’s overall demand for coffee beans because cold brew typically requires more beans that iced coffee. Though sales of cold coffee drinks usually plummet at the end of summer, cold brew coffee sales remain high.
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