Nutella and the Hazelnut Shortage

Hazelnut (Corylus avellana) Europe

Hazelnut (Corylus avellana) Europe

2015 is shaping up to be a very forgettable year for Ferrero’s Nutella empire.

The death of the Italian firm’s legendary owner Michele Ferrero in February prompted concern about its ability to keep churning out innovative new concoctions.

And in June, French politician Ségolène Royal’s call for a boycott of the much-loved chocolate hazelnut spread, after decrying the environmental consequences of its palm oil, ensnared the company in an unwanted diplomatic spat.

None of this, however, compares to the drama posed by continued hikes in the price of the raw materials on which the brand relies for its celebrated ultra-sugary products.

Say it isn’t so!

Read on about dynamics of delivering Nutella to the masses in the current environmental and economic climate, on The Plate.

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