A Whole Chain of Cheaper Whole Foods

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In an effort to appeal to millennial customers, Whole Foods is launching a new line of stores with products at lower prices. The sister chain (which is still without a name) will offer a “curated” selection of items and specifically target customers in their 20s and 30s. Co-chief executive John Mackey called the project “hip, cool, and tech-oriented,” which is a bit cringeworthy, and co-CEO Walter Robb proclaimed, “It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great price.”

Read the rest on Grub Street.

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