Chipotle is trumpeting its renunciation of ingredients derived from genetically modified organisms, or GMOs. The company says that using GMOs — mainly corn in its tortillas and soybean oil for cooking — “doesn’t align” with its vision of “food with integrity.” According to Chipotle spokesman Chris Arnold, it represents “our commitment to serving our customers the very best ingredients we can find.”
Here at The Salt, though, we’ve been hearing from people who think Chipotle’s stance shows little integrity at all. Rather, it shows a double helping of marketing hype, they say. Greg Jaffe, the expert on GMOs at the Center for Science in the Public Interest, calls it “hypocritical” and based on “smoke and mirrors.” The Washington Post,meanwhile, accused the company of joining a “global propaganda campaign.”
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