Looks Matter: A Century of Iconic Food Packaging

Foodnews 3.17.15 packing 2

We take the packaging our food comes in for granted. Yet many of the boxes, bags and bottles that protect our edibles were once groundbreaking — both in their design and in how they changed our perception of what’s inside. Sometimes, packaging is so distinctive, it transforms food from mere consumer product to cultural icon. As Stephen Heller, author of more than 100 books on design and popular culture, says, “Coca-Cola is not a bottle of soda — it’s Coca-Cola.”

 

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