South Bronx Says Nope To Fresh Direct


The company, currently based in Queens, dispatches trucks full of high-endgroceries to residents in New York, New Jersey, Pennsylvania, Connecticut, and Delaware. In 2012, it announced plans to move its warehouse to the South Bronx, a densely populated, low-income neighborhood in New York’s poorest borough, and as a preemptive “You’re welcome!” promised to bring with it up to 1,000 new jobs (that don’t pay very well). Company reps also told the borough president that it would give at least 30 percent of those jobs to local residents, although they’re not legally bound to that.

Read the rest on Grub Street.

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