McDonald’s made a big green splash a few months ago by announcing that it will start buying “verified sustainable” beef in 2016. A chorus of voices responded, “What’s ‘verified sustainable’ beef?”
McDonald’s, it turns out, is part of a group that’s trying to come up with an answer. It’s called the Global Roundtable for Sustainable Beef, and its members include some of the biggest names in the beef industry as well as some environmental groups.
Read more at NPR’s The Salt.