Embarrassed to carry around a box of Franzia?  Now you can carry your wine in a handbag-shaped box.

The so-called Bag-in-Bag wine comes in white (Chardonnay Viognier), red (Syrah/Cabernet Sauvignon blend), and rosé all from Taxis Soldato’s Nordic Sea Winery in Sweden. Each wine has a complementing handbag color to match, as well as a cord handle and pop-out spout.

Read more here on Business Insider.

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