Reuters outlines the environment leading up to California’s proposed initiative on GMO labeling. Although proponents of labeling are gaining popular support, they remain outmatched by the opposition in fundraising.

In November, voters in the nation’s most populous state will decide whether to require labels on food and drinks containing so-called GMOs… To fight the initiative, seed giant Monsanto Co, soda and snack seller PepsiCo Inc and other opponents of the labeling measure have put up $25 million already and could raise up to $50 million.

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